Thursday, April 10, 2008

Where do your customers come from?

Good morning.

Yesterday, I had the good fortune to be a honored guest at a luncheon sponsored by the Tacoma Executive Association. During that meeting, I met a lot of business professionals from the south Sound region as well as getting an eduction in commercial real estate--which was very interesting. Did you know that there are 5 different categories of commercial real estate: office space, retail, industrial, multi-family (5 or more family dwellings), and land.

Anyway, I was asked numerous time where my customers come from. Not necessarily the source or how they heard about McKenna Video Services (direct mail, yellow pages, internet, etc.), but what areas we draw from. Certainly, most of our customers come from the local area: Puyallup, Sumner, Orting, Puyallup, Tacoma, Edgewood, Gig Harbor, Graham, Federal Way, Auburn, Kent, Renton, Olympia, Lacey, Bonney Lake, and Buckley. But as I was thinking about where our customers are, I am also reminded that we have had a number of customers from outside the immediate region and how we have worked with them and served their needs.

Although we are not a mail-order company and our websites are not set-up to handle internet orders, we can work with customers via mail (and sometimes fed-ex and UPS). Using these methods, we have worked with people from all over our state (Washington) and other states including Alaska, Idaho, Oregon, Colorado, Indiana, Florida, South Carolina, and even New York.

The benefit to you? We are here to serve you in a very personal manner. We are not a mega-corporation that has invested millions into an impersonal online ordering system. We do not sell pre-packaged and pre-arranged transfer and keepsake packages like most of those companies do. We work with each of our customers to complete their video project with individualization, personalization, customization, and the highest level of customer service possible.

Can those other companies do that?

God's blessings to you.

Chris.

No comments: