Monday, August 12, 2013

Have You Visited Our Website?

Good day!

Way, way back, I started a little company. It was called McKenna Video Services. We joined an association of other video service companies, followed their advice to get the business started much faster than what would otherwise be possible (paying them a small fortune for that advice), and part of what we were to get for the small fortune was a professional and customized website. It wasn't! It was crap to put it mildly. So we did our research and hired a local company to build us a completely custom and professional website (also paying them a small fortune) and scrapped the original website we had.

This new website was nice, but it was completely flash driven. If you know anything about flash, you know that it cannot be easily changed and SEO-forget about it. So while it looked and functioned as well as it could, and while our customers liked it, it was useless in driving new traffic to us.

So after about a year of this version I decided to scrap it all and just do it myself. And by "it" I mean design and build a website all myself.

It took me about a month of non-stop work, but I did it. I built a website that gave me everything I wanted: information for my customers, ability to redesign and change pages and content at any moment, and ability for Search Engine Optimization (SEO). That was seven years ago.

What I achieved is exactly the same website I use today. You can see it at www.mckennavideo.com . And while a few things in our business have changed over the couple of years, it is exactly the same shell, with the content and functionality that is relevant today.

Why is this important? Couple of reasons.

First and foremost, we are still in business and still here to serve you. That has not changed-we are not going anywhere. Second, we do not change because of the latest fad or trend. There are a lot of things going on in cyberspace these days but we run the risk of losing the ability for you to find us and that outweighs the benefits (we'd love to have a wordpress site with an integrated blog, but say goodbye to finding McKenna Video through Google if we moved in that direction). Lastly, we want you to have as much of our information at your fingertips as is possible. If we move to another shell, we probably couldn't get you as much of the information as is currently available.

Anyway, just wanted to pass all this along. If you haven't visited our video services website, please visit www.mckennavideo.com and if you are interested in our photography services please visit www.chrismckennaphotography.com .

Thanks so much, and blessings to you.

Chris.

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