Video for the Use of Corporate / Business Sales and Marketing

Most businesses don’t understand how powerful and cost-effective the use of video can be in their marketing, sales and training efforts.

Here are 10 powerful tips you can use today to help you understand the value of video as a sales and marketing tool.

1. Direct mail campaigns generate average response rates of 0.5 - 2.0%. In comparison, direct video campaigns generate average response rates of 30 – 40%.


2. Effectively using video footage can help a small company present itself professionally as a much larger national or international organization.


3. The same video footage can be used in multiple contexts – web site, trade show, sales calls, group settings, investor presentations, press releases and advertisements.


4. Video is the best way to present product demonstrations and boost sales.


5. Video can tell a powerful story of how a non-profit organization helps people and communities.


6. Video captures viewers’ emotions, and buying decisions are typically made on an emotional level.


7. Video presents a consistent message every time for every viewer. This guarantees the same level of professionalism and enthusiasm for each presentation.


8. Video shows products and services in action. The best print brochure can’t do that.


9. Before-and-after video footage is an effective sales tool.


10. Use of sound and special effects can make an ordinary product demonstration exciting and memorable.

Combine this information with other benefits unique to your business and create a flyer, brochure, e-mail marketing piece or DVD! Video is a fantastic way for businesses to market their products and services. We know it, and now you know it!

Blessings to you,

Chris